Like the stones, Paris Match
rolls ever onward

Publicitas North America has made a new friend in publishing giant Lagardère Global, which shall use the relationship to more adequately target US and online audiences.

Lagardère's titles include ELLE network worldwide, ELLE Déco, Paris Match, L'Equipe, Le Point, The Independent (a UK paper), and the in-flight magazine for Air France.

Under the agreement, Publicitas North America exclusively represents the above publications.

Publicitas will also assist in building Lagardère's online portfolio, as well as radio and TV convergence.

The US half of the partnership will be managed by CEO Grace Palacios of Publicitas Americas; as well as VP of sales Joseph Priolo, and VP Salvatore Zammuto of media relations.