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Clear Channel Outdoor has launched its third network of digital billboards in LA. The billboards will feature breaking headlines from The Los Angeles Times.

Messages can be changed throughout the day. The LA Times will use its ad space to air interesting headlines, with invitations to read more in the paper or online, according to AdWeek.

The LA Times purchased space on 10 billboards. Its 10-week campaign will include eight-second spots running on 10 color LED billboards nearly 71,000 times per week.

Digital billboards helped the outdoor ad industry rebound from taking in only $3.14 billion in 2002, to a forecast $6.8 billion in 2011 — that's 8.9 percent annual growth, according to PricewaterHouse Coopers.

All told, Clear Channel runs three digital billboard networks in the LA area. Its electronic billboards have been used to display Super Tuesday results and the faces of convicts.