MediaPost reports that Kraft Foods will cut out marketing to kids under the age of 11 in an effort to get ahead of the movement to curtail advertising to children as a means to prevent obesity. Kraft already avoids media buys targeted to kids below the age of six, but has been one of the heaviest advertisers in content geared to pre-teens. The media decision affects print, television and radio marketing. The company said it would allow existing buys to run, but not re-up the ones that tend to target the younger segment. Kraft will continue to advertise heavily to parents. Kraft's parent company, Altria, the makers of the Philip Morris brands of cigarettes have vivid recent experience with political movements to ban advertising perceived to contribute to poor health.