Popular blogger Jason Kottke quit his day job to focus on his site, but instead of trying to sell ads, he is asking readers to make donations, according to Wired. Reflecting the less commercial culture evident in the tone and content of many blogs, Kottke said that it would be difficult to have two masters, both advertisers and readers - especially as a one-man operation. "Advertising introduces a third party into the relationship between me and my readers," Kottke told Wired. "I don't want to be doing things on my site that are geared more to advertisers than to readers."