The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Klout Adds More Channels to Social Influence Mix

Klout is adding more channels by which it will measure social influence: Blogger, Tumblr, Flickr, Instagram and now join a lineup that consists of Twitter, Facebook, LinkedIn, YouTube, and most recently Foursquare.

Klout has been growing in influence, with a high score considered a badge of honor (some people reportedly include it on their resumes). As illustration, last month when Spotify opened its doors in the U.S., it partnered with Klout to offer Free account invitations.

Facebook Still Rules

It is interesting that Klout is expanding the metrics it uses to rate social influence. However, there is little doubt that Facebook remains the biggest player in this universe. The number of unique US visitors to is roughly 2.5 times the combined number of unique visitors to MySpace and, according to comScore. Facebook has almost 160 million unique US visitors, while MySpace has a little less than 40 million and Twitter has a little more than 20 million.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research