The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Klout Acquires Blockboard with Eye on Local, Mobile

Klout has made its first acquisition. The company is buying Blockboard a neighborhood local and mobile app. Blockboard provides a venue through which neighbors can interact with one another.

Such interactions could be reporting potholes to the city, or banding together to monitor crime. They can also post questions as well as photos of items. Klout will use Blockboard’s technology and team to invest in local and mobile product efforts, TechCrunch reports.

Finding Information Locally

Klout is not providing information about what those efforts might be, but a safe assumption is that local business search will be part of the mix. When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant's own website, according to data released in October 2011 by CityGrid Media and Harris Interactive.  However, consumer behavior changes when people are on the go and need to make a timely decision about where to head. When researching a local business on their mobile phone, adults are nearly as likely to base their decisions on a review site as they are a search engine.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research