Online video solutions pioneer Klipmart this week launched its first corporate advertising campaign, a print and online effort that counsels advertisers to complement their TV advertising with online video, the company said. The campaign, with the tagline "Change Channels. Put Your TV Spots Where They Belong. Online." was developed by Carat Fusion, San Francisco. The campaign coincides with Klipmart's TV and broadband upfront initiative.

The ad campaign encourages online and offline marketers to reach their audience through effective online video ads with Klipmart. Print ads will run in Advertising Age and AdWeek; online ads will appear on Yahoo, MediaPost, AdAge.com, Adweek.com and iMedia Connection over the next several weeks, before and during this year's upfront network planning season.

"Online video is the fastest growing form of internet advertising. We elected to run this campaign now to remind the ad community that this is Klipmart's singular focus and we have run more online video campaigns than anyone else in the industry," Klipmart CEO Chris Young said in a statement.

Prior coverage

- Klipmart Partners with Carat Fusion, MediaVest; Deploys In-Stream Campaign Tool
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- Klipmart Creates Six-Panel Streaming Ad Unit for Amp'd Mobile
- Some Online Marketing Predictions for 2006
- Klipmart Launches In-Stream Offering for Agencies
- Online Video Ads Watched for 21 Seconds on Average
- Agencies Get Creative with Rich Media Vendors