Klipmart, a leading provider of online video, has partnered with MediaVest Digital Connections and Carat Fusion to develop the industry's first comprehensive in-stream campaign management and reporting tool, the company announced. The "Universal In-stream Solution" provides agencies and clients reporting for in-stream video campaigns running across multiple publishers, eliminating inefficiencies resulting from multiple campaign reports with uncorrelated metrics from numerous publishers, Klipmart said.

"Understanding the need for a harmonized reporting platform, Klipmart was instantly receptive when we approached them with the idea for a comprehensive in-stream solution," Julian Zilberbrand, associate director of digital operations at MediaVest, said in a statement.

"We worked with Klipmart's Universal In-Stream solution as it offers unified tracking and reporting as key benefits which enable us to capture reach and frequency for any given campaign along with other valuable metrics including video viewed," according to Christine Peterson, Carat Fusion media supervisor.

Some 40 publishers, including Yahoo, MSN and AOL have certified Klipmart's solution, according to Rick Kleczkowski, SVP of business development for Klipmart.