Behaviorally targeted online advertising network Tacoda today announced that it has named online video solutions provider Klipmart its preferred provider of in-page video ads across the Tacoda Audience Networks of more than 3,000 sites. In addition, Tacoda and Klipmart will work on integrating Tacoda behavioral insights into Klipmart solutions to extend the value of the relationship for advertisers, the companies said.

"Video delivers greater brand impact and commands higher prices. This will translate into greater value for our publishers," said Larry Allen, SVP of marketing and business development at Tacoda, in a statement.

"Tacoda is again asserting its leadership by being the first to offer behaviorally targeted online video. This will result in higher response rates to ads because of their relevancy to users and the monetization of underappreciated inventory," said Klipmart CEO, Chris Young.