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KitKat Uses Mobile Messaging to Reach Young Women

Revolution: Nestle Launches KitKat Kubes With Text Blitz

Nestle is launching bite-sized KitKat Kubes in the U.K. with an SMS teaser campaign that targets 16 to 25 year old women. Mobile marketing agency Aerodeon assists. Recipients will receive messages that introduce the new brand and let recipients request free product samples by responding with a text message of their own.

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KitKat Uses Mobile Messaging to Reach Young Women

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