The Indy Racing League has signed Simmons Abramson Marketing, led by KISS's Gene Simmons, to create a market campaign for the 2006 season, BrandWeek reports (via MediaBuyerPlanner). The "I Am Indy" campaign will include print, TV, radio, and internet. It will feature IRL drivers Danica Patrick, Dan Wheldon, Sam Hornish, Helio Castroneves, Tony Kanaan, Dario Franchitti and Buddy Rice. The campaign . The IRL's IndyCar Series includes the Indianapolis 500.