AdAge: KFC
Kicks Off 'Reality TV' Ad Contest
Taking "Reality Advertising" to a new level, KFC is asking consumers to try and top their latest ad, and are offering a $10,000 prize.
This is certainly a bold move, and one that is not without danger. For instance, I wonder whether PETA will take this opportunity to extend their recent attacks on KFC. Still, it is good to see a major brand experimenting in this way.
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