Keyword prices rose 11 percent from March to April, averaging $1.95, according to the Fathom Online Keyword Price Index, MediaPost reports. The increase was driving by finance-related search terms. Average cost per click had already increased from $1.60 to $1.75 from February to March. Terms related to mortgages increased the most, with the average price increasing 20 percent in April to $6.49 from $5.39 in March.
Financial terms related to investing rose to $2.03 in April, from $1.86 in March. Keywords in the automotive category, travel, retail, and consumer services either fell or remained at their March rates. Car-related terms dropped to $1.40 in April from $1.42 in March, and travel terms dropped in April to 92 cents from 93 cents the month before.
