After an inflationary period leading up to last years holiday shopping season, search keyword bid prices have flattened out, rising only two percent between January and February. MediaPost reported the very slight decline follows a three percent decline in January. Consumer services search terms, such as ticket sales and lawn care services, experienced a true decline, with click prices falling from $1.29 in January to $1.04 in February. Consumer retail and travel also fell, but all three falling categories saw click prices similar to those seen in October, just prior to the holiday season.