The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Keyword Prices Drop 15 percent in May

The average keyword price fell 15 percent from April to May, reaching $1.66 from $1.95, according to the Fathom Online Keyword Price Index, MediaPost reports. The drop follows an increase of 11 percent from March to April. Mortgage-related keywords, which had increased 20 percent in April, dropped 30 percent in May, to $4.52. Only automotive search term prices increased in May, reaching $1.50, for a month-over-month increase of 7 percent.

The keyword price drop would have been 3.3 percent were it not for the large mortgage price decreases. Investing search terms also decreased - 11 percent, to $1.81. Retail and travel and hospitality keywords each fell 6 percent, reaching 49 cents and 87 cents, respectively. Consumer services, broadband telecommunications, and wireless telecommunications search terms fell, respectively, 3 percent to $1.09, 3 percent to $2.02, and 1 percent to $1.00.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research