ClickZ: Sullivan: No One Will Win Search War

Search engine expert Danny Sullivan told the Search Engine Strategies conference in New York City that the market remains too volatile to expect a winner to come out of the search engine battles between Yahoo, Google and Microsoft. He complained that paid inclusion remains unclear to search users, perhaps proving deceptive, and he predicted that search engines would move to selling packages of keywords that encapsulated general topics and concepts, rather than merely offering individual words.