MediaPost: Kerry Camp Does Web Ad About-Face

After throwing 72 million ads up on the web in July, the John Kerry presidential campaign went practically dark in August. The 71,000 impressions Nielsen/NetRatings reported for the period were small enough to constitute merely make-good media from the previous month. The Bush campaign ran almost nine million impressions in August. The ads in the past few months for both campaigns focused on last-minute fundraising efforts prior to their respective national conventions.