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Kerry Online Ads Sell Debate Win

Kerry Debate Site: DNC Debates

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After last week's debate, the John Kerry presidential campaign unleashed an online advertising effort to spin the performance, maintaining that he "won" the debate by pressing several key points. In point of fact, polls coming out in the last few days do show a roughly two-to-one ratio of people pegging Kerry as the debate's winner, but this ad was seen just a few hours after the first debate. The spin was almost certainly prepared beforehand and without regard to what happened on TV. The ad effort is a major strategic difference between Kerry's post-debate tactics and those of President Bush.

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