Wired: Kerry Campaign Dumps Cash on Web

Just after researchers were noting the surprising absence of online advertising in the presidential campaign, the Democratic National Committee (DNC) dropped a $400,000 media bomb on the market in one day, advertising on more than 50 sites. The Kerry ad noted on MarketingVOX yesterday appears to have been part of this larger effort. The DNC aimed to push the spin on the recent debates via paid advertising, seemingly concentrating on that even more than PR. The Bush campaign instead stressed its PR efforts.

The DNC reported collecting about four million dollars on the day of the debate, with clickthrough rates of about five percent. It plans a similar ad effort for the vice presidential debates scheduled for tonight.