Kelley Blue Book meets options paralysis with the Perfect Car Finder, a tool that helps choosy customers narrow down their options, reports Internet Retailer.
The company, which has proffered comparative automobile information for over 80 years, reports nearly 80 percent of auto shoppers on KBB.com are uncertain which model they plan to purchase. Less than 50 percent know which make they prefer.
Perfect Car Finder enables shoppers to filter search by price, manufacturer, seating capacity, fuel economy and vehicle size. Results can also be narrowed down to a side-by-side comparison, which includes Blue Book values, a price aggregator for different makes and models.
