U.K. search firm Kelkoo will launch a new search feature on its fashion section at the end of the month, enabling users to search and compare products online in greater detail than before, writes NetImperative. The new technology enables consumers to simultaneously search by brand, price, clothing type, color, material, size and store. Kelkoo said the new service would also benefit its retail partners, which would receive traffic from customers who are more likely to make a purchase, having already searched for all the details. A recent Kelkoo survey found that the top three fashion shopping nuisances are finding the right size (27% of respondents), the right price (24%) and the right style (24%).