Good friends indeed

Kashi, known for its healthy cereal and other whole-grain offerings, has rebuilt its consumer site to include a host of community features.

According to AdWeek, health nuts can log on to the Kashi site, take a health pledge and participate in challenges such as skipping morning coffee or taking a 30-minute walk. The site also offers recipes for healthier living.

Barbarian Group built the rejuvenated site, leaving it open for improvement and input. User activity in the coming months will determine new features that appear on the destination.