Time Warner's Turner Sports Interactive has chosen Kanoodle to provide the sponsored ad links on both the content pages and search results pages for two of its sites, Nascar.com and PGA.com, MediaPost reports (via MediaBuyerPlanner). Marketers tend to pay more to work with smaller contextual firms - compared with Google and Yahoo. Kanoodle says that's because marketers bid more for placement in its network. Kanoodle CEO Lance Podell estimates that Kanoodle's average keyword bid is 70 cents, while the average minimum bid is 20 cents.