Kanoodle - a provider of sponsored links to websites - announced the launch of a new tool to help advertisers target their ads directly at consumers based on the location of geographic location of IP addresses. The company also says it improved its tool for advertisers to choose at what times their ads run.

Kanoodle's chief operating officer, Doug Perlson, said "Kanoodle's ads are presented on the web's best sites, so they reach a very diverse audience. With enhanced geo-targeting, we bring our advertisers one step closer to their target demographic."

"By bringing listings online during times of peak sales, then pausing them at slow times, advertisers can increase the cost-effectiveness of their campaigns," said Perlson. "We're putting advertisers in the driver's seat, giving them complete control."