MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
Laredo Group - Click Here!

Kanoodle, Dow Jones Online in Exclusive Sponsored-Link Agreement

Sponsored-link provider Kanoodle today announced a multiyear exclusive distribution agreement to provide content-targeted sponsored links to Dow Jones Online, including Wall Street Journal Online, CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com, CollegeJournal.com and Barron's Online, as well as a second renewal with Marketwatch.com.

In February, Kanoodle signed a distribution agreement with MSN, providing content targeted sponsored links to MSN Spaces. Kanoodle also recently replaced Google on CBS sites and replaced Yahoo on Turner/Nascar sites.

"Kanoodle has consistently outperformed for us on MarketWatch.com in terms of relevancy, client services and revenue generation, and we're pleased to extend our successful relationship to include the other online properties within Dow Jones," Randy Kilgore, SVP of advertising, Dow Jones Online, said in a statement.

Publishers using Kanoodle ads include MSNBC, MSN, TheStreet.com, the sites of the CBS Television Stations Group and of CBS Radio, USATODAY.com, the Associated Press, NASCAR.com, PGA.com, Bloomberg.com and Autobytel.com.

Related Topics

major players news
ad technologies & vendors
ad selling
biz buzz
publishing
search engine marketing
ad buying & planning
text ads
ad targeting

Search

E-Mail This Story email this story «
Related stories: - MSN Tests Classifieds Service - Amazon to Launch Contextual Ad Network with Affiliates - Microsoft Makes Space for Ads on MSN Spaces Blogs - Kanoodle to Pay Publishers for Cookie Delivery - Kanoodle to Serve Ads on CBS TV Websites - Kanoodle Provides Sponsored Links for Turner Sports - Kanoodle Targeting + Moreover RSS Tech = BrightAds RSS - Kanoodle Study: Kanoodle Stuff is Great

Subscribe to MarketingVOX|News