Sponsored-link provider Kanoodle today announced a multiyear exclusive distribution agreement to provide content-targeted sponsored links to Dow Jones Online, including Wall Street Journal Online, CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com, CollegeJournal.com and Barron's Online, as well as a second renewal with Marketwatch.com.
In February, Kanoodle signed a distribution agreement with MSN, providing content targeted sponsored links to MSN Spaces. Kanoodle also recently replaced Google on CBS sites and replaced Yahoo on Turner/Nascar sites.
"Kanoodle has consistently outperformed for us on MarketWatch.com in terms of relevancy, client services and revenue generation, and we're pleased to extend our successful relationship to include the other online properties within Dow Jones," Randy Kilgore, SVP of advertising, Dow Jones Online, said in a statement.
Publishers using Kanoodle ads include MSNBC, MSN, TheStreet.com, the sites of the CBS Television Stations Group and of CBS Radio, USATODAY.com, the Associated Press, NASCAR.com, PGA.com, Bloomberg.com and Autobytel.com.
