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Justin.TV Launches Equal-Opportunity Lifecasting

Truman: an aspiration,
not a nightmare

Launched two weeks ago, Internet sensation Justin.TV is expanding its online reality TV show into a full-fledge network, giving users the ability to create their own shows and personal URLs at, reports TechCrunch.

Justin's new network is expected to compete with, which also gives users the tools to create their own live shows, a process called "lifecasting."

The community will have the same features that grace Justin's page: a chat room, calendar, clip voting system and Twitter module to update the page via mobile phone like Justin does. also features an updated player that includes built-in user-generated advertising. A film reel in the lower right-hand corner takes users to quirky ads made by Justin Kan.

Finally, the site will employ a "Reddit-like" voting system called Tips. The power of one's vote is impacted user karma - votes depend on how successful previous videos were that one tipped, and how long the shows were watched.


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