BBC: Online advert sales 'set to slow'
The headlines on BBC and CNET got it wrong. Online advertising isn't set to slow, but its growth rate inevitably will. At least that's what the new JupiterResearch study coming out today says, predicting that last year's 65 percent growth rate will decline to 11 percent by the end of 2009.
More interestingly, the same report predicts that local search spending won't grow much in that period, not even doubling between now and 2010. Jupiter's Nate Elliott thinks that there's "not a really attractive model here for local marketers. They still want you to walk through the door."
