Jumpstart Automotive Media has launched a search engine marketing program - Jumpstart trafficBUILDER - to steer traffic to local car dealers, particularly their websites, reports ClickZ. The program will plan and manage SEM programs for dealerships, which can farm out their search campaign management to Jumpstart for a flat fee. Jumpstart also runs an ad network of automotive site publishers with which it has exclusive relationships to sell ad inventory and offers national as well as local targeting of rich media ad units.