Jumpstart Automotive Media is launching a new service next week that it says will give auto dealers the opportunity, for a flat fee, to have their dealership name and phone number locally targeted and highlighted on in-market car research sites like NADA Guides and Consumer Guide, reports MediaBuyerPlanner. The phone number will reside on the pricing pages and will connect directly to the dealership. Emails will be sent to dealers for every phone call placed and will include name, phone number and time of call.

"We have seen research that shows only 14 percent of consumers complete email leads, yet we know there are a lot more car shoppers out there looking for a dealership," says Rob Bollinger, SVP Dealer Sales at Jumpstart Automotive Media. "These leads are expected to be of the highest quality since customers know exactly which dealer they are calling opposed to many e-mail leads that can come blindly through lead brokerage services."

Also starting next week, Jumpstart will build a customized, searchable landing page for every dealer who signs onto its lead program for no charge to the dealership.