Joost is talking up about a "Phase 2" deal in which they premiere the entire season of VH1's original series, "I Hate My 30s" on July 16, ten days before its TV premiere, reports Reuters and Hollywood Reporter.

The newly scripted comedy series is part of Viacom's online video plan. The media player is an investor and already has a major content partnership with Joost.

This isn't the first time Viacom TV content has premiered online. MTV2's "The Andy Milonakis Show" premiered its entire third season on iTunes a full month before its TV airdate for $9.99.

VH1 also premiered the debut episodes of reality shows "The Surreal Life" and "Hogan Knows Best" on its site before both shows' broadcast premieres.