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Joost Throws Doors Open to Devs, Launches 1.0 to Salivating Throng


Joost widgetry

Joost is opening its membership to the public with the release of version 1.0, after working on an invite-only basis since its launch.

The "much-hyped" internet TV service, developed by the creators of Skype, isn't planning a promotional ad campaign any time soon, believing its existing media exposure is enough to ignite a word of mouth following, according to the Financial Times.

During its invite-only testing phase, the ad-supported downloadable service has enjoyed 1.5 million sign-ups, but only about 10 percent are currently active.

Like Facebook, Joost plans to open its back-end to developers, enabling those inclined to design widgets atop the service's video player, to increase its social appeal.

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