Tomorrow's elevator music

The Jonas Brothers, a New Jersey band, tapped social network Bebo and Kyte, a digital content production firm, to promote its United Kingdom debut.

The campaign includes a Bebo-exclusive contest. Fans may enter to win a private bus tour around London with the band. The trip includes a private acoustic session, broadcast live at the Jonas Brothers Bebo channel, powered by Kyte.

The broadcast will be filmed entirely through a Nokia N95 handset.

The Jonas Brothers are represented in the UK by Polydor Records Ltd., a subsidiary of Universal Music UK, which recently teamed up with Bebo to produce an exclusive web series called The Secret World of Sam King.