Executive material?

New companies are emerging to help job hunters clean up their online images - which, among other things, means removing photos of that debauched night back in college from MySpace or Facebook profiles.

A Careerbuilder.com study revealed that out of 1,150 hiring managers, 26 percent screen potential hires via search engines, and 12 percent used social networks during the hiring process.

Of the 12 percent that use social networks, 63 percent declined to hire an applicant based on what they found. Lying about qualifications and criminal behavior topped the list.

New companies have leaped up to protect the innocent (and guilty), such as ReputationDefender.com, which conducts in-depth searches for incriminating information or photos, then gives report of the findings, for $10 a month.

For $30 a month, clients can conduct a clean up that ensures certain links stay out of a Google search.

But people aren't the only ultra-visible targets that need saving; DefendMyName helps brands clean up their images.

One's online reputation is also a two-way street. Around half of ReputationDefender's clients don't ask for a clean-up.

The CareerBuilder study also found that 64 percent of hiring managers solidified their decision to hire based on what they found online.