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J&J Advergame Targets Toddlers' Moms

Johnson & Johnson's online videogame attempts to leave an impression on moms who have a couple of minutes to spare.

In the Buddies Scrubbies advergame, moms (and dads) have two minutes to place as many toddlers as they can into a tub for a bath using J&J's Buddies line of shampoos and soaps, writes AdWeek. They can then receive a product coupon. Agency Fuel Industries of Ottawa created the game; its clients include HBO and DaimlerChrysler.

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