New chef for a full kitchen

A new company named Jivox has introduced an online tool for small businesses to create and target web video ads.

The Jivox AdSlate platform guides companies through the process of creating an online video spot. Advertisers can upload creative or select from an available catalog of assets to insert in templates. Then they can customize the contact information.

Ad delivery can be customized along demographic lines and with a set timeframe and budget. The ads are inserted in videos on the sites of publishers in Jivox's network. Ads can be modified on the fly based on results.

Jivox's current advertiser and publisher base is still small. But the demand for video ads among local businesses, based on the number of players entering (and exiting) the market, is likely to expand in the near term.