The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

JibJab Debuts Skits for Web, Mobile; Verizon Sponsors

JibJab has launched a comedy-sketch series for the web and mobile devices, hoping premium programming will attract advertisers.

JibJab's new short-form program, The Great Sketch Experiment, is now live on both and VCast, premier-sponsor Verizon's mobile video platform, reports MediaWeek. The 2-4-minute clips feature six JibJab-recruited sketch comedy troupes - directed by John Landis of Animal House, Blues Brothers and The Three Amigos fame.

Verizon Wireless is running five-second spots prior to each sketch; it also has a persistent branding unit visible during the footage. Viewers can vote on the sketches; the winning troupe will receive a $10,000 development deal with JibJab.

"We want JibJab to be a vertical in the comedy space," JibJab-cofounder Gregg Spiridellis is quoted as saying. "And we see a big opportunity to create premium programming that sponsors will want to be associated with."


Related Topics

Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research