Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli as “a startup that’s a mix between Pandora and Digg (with old-school terrestrial radio stations thrown in).” Jelli allows listeners to control what plays on a terrestrial radio station through real-time voting via the web, iPhone and Android devices. Jelli users vote for the artists and songs they want to hear and create dynamic playlists which stations use to craft their on-air playlists.
Jelli launched in Las Vegas in June, 2011 on two 24-hour radio stations (KYLI-FM and KXLI- FM). Listeners interact with the stations over the jelli.com/vegas website or Jelli’s free Apple and Android apps. Since the Las Vegas launch, it has broadened its footprint, signing with stations including like KITS-FM – San Francisco, CA, WKLS-FM – Atlanta, GA, WPST-FM – Philadelphia, PA, WBLI-FM – Long Island, NY, WBOS-FM – Boston, MA, and WYSP-FM.
Jelli's advertising platform includes two key elements:
• Jelli Response, an advertising unit that enables a terrestrial radio ad spot served from Jelli's platform to receive the real-time social feedback from the audience that a song receives on a Jelli broadcast.
• Jelli Insights, an analytics platform that provides agencies and radio buyers insights as to how the audience reacts to each campaign by demographic and region.
With Jelli Response(TM) ads, Jelli's platform serves the radio spot on-air, simultaneously presenting the ad to users who are interacting via the apps or Jelli website. A Jelli Insights report is summarizes the engagement data from a radio ad campaign, including by demographic and region.
Founder and CTO Jateen Parekh claimed in an April interview with Business2Community that 94.5 PST out of the Philadelphia is reports a 1200% revenue increase for its night-time broadcast, and that Jelli listeners make 300 actions on average per month (e.g., Likes, Dislikes). Parekh offered no sources for those figures, but LKCM Radio Group President Gerry Schlegel (LKCM owns the two Vegas stations) told Radio World that “listener response to the format and user interface has been outstanding…the engagement metrics are off the charts,” compared to regular terrestrial radio or other forms of Intenret radio. As for good-old-fashioned radio listenership, “Share has doubled monthly for three consecutive months,” he said in November, 2011.