Ask Jeeves today announced (via MediaBuyerPlanner) that its new search advertising product, Ask Jeeves Sponsored Listings, which since August 1 has been available only to existing Ask Jeeves advertisers, is now open to all advertisers. The new product replaces the company's Premier Listings with an open-auction system. Advertisers receive premier placement on Ask Jeeves, above Google AdWords - which will continue to be distributed on Ask Jeeves.

According to the company, advertiser benefits of the new product include premium placement on Ask Jeeves and its syndication network, low spend minimum that enables small advertisers to purchase search advertising via a self-service system, and increased visibility into campaign performance.

"Our existing advertisers have embraced the new Ask Jeeves Sponsored Listings with overwhelming enthusiasm, increasing their budgets and total number of listings," said Paul Gardi, executive vice president and general manager of IAC Advertising Solutions, in a statement. "We look forward to now extending the product to an even broader base of advertisers."