Internet automotive shoppers want more from automotive websites - and like what they're getting, reports Internet Retailer, citing a study from J.D. Power and Associates. The study measures website usefulness based on consumer ratings of relevance, navigation and appearance/presentation.
The average "usefulness index" for the industry rose 11 points, to 799 out of a possible 1,000 from a similar measurement taken last fall. Some 54 percent of all new vehicle buyers visit at least one manufacturer's website before purchasing a car, truck or sport utility vehicle.
Hummer leads the industry with a usefulness index score of 828. Also receiving high scores were Acura (821), Honda (820), Pontiac (817), and Cadillac (816).
