Surprisingly, hundred-year-old brick-and-mortar retailer J.C. Penney is in the company of the top five etailers, drawing 926,000 shoppers in its first quarter, according to Business Week.

Since Penney launched its website in 1994, selling just Power Rangers, the company slowly took pressure off its catalog, with that publication's revenues peaking in the late 90s. Today, catalog sales account for $1.7 billion in sales, while online counts for $1.3 billion.

The Penney's online destination is also in-synch with its stores. For starters, the web has become a place to sell its slower-moving items: JCPenney.com sells three times as many items as its stores.

Online shoppers can pick up and return orders at stores, and users can check which clothes are in stock at local stores as well. The JCPenney.com site also attracts a younger demographic, 25 to 35, than stores.