A nine-week long series of webisodes on luxury site LX.tv will be sponsored by Jaguar, reports AdWeek.
The online episodes of the show Gorgeous, about three minutes each, will be sponsored by Jaguar's 2007 XKR sedan. The car's ad campaign also uses the tagline "Gorgeous."
Jaguar will get product integration within the show's episodes as well as banner and 10-second pre-roll ads. LX.tv will also host longer form Jaguar ads.
The site attracts a young and wealthy demographic and reports about 200,000 unique visitors. The sponsorship is reported to have run in the low six figures.
