BtoB Online: Jaffe creates consultancy

Joseph Jaffe started a marketing consultancy named jaffe, L.L.C., offering a wide variety of marketing services, ranging from strategic and creative consulting to training and presentation creation. Initial clients include CNET, Google and the Newspaper Association of America. Jaffe has long been a widely respected voice in the online marketing community, having moved from large ad shops like Chiat/Day and OMD to concentrate on new forms of marketing.