eMarketingToHer: How Jacob's Creek Winery Used Screen Savers to Boost Brand Awareness and Retention — 11 Tips

A MarketingSherpa site quoting Nick Blair, Marketing Director at Australia's

biggest wine brand, Jacob's Creek, with a case study with advice points on using a screen saver for marketing most successfully, including:

• Consider screen saver longevity
• Ensure brand compatibility
• Be subtle - it's a screen saver, not a TV ad
• Include change and randomness
• Be careful with sound
• Account for different user types
• Don't just rely on website downloads for promotion