MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

iVillage Live to Go Live on Air, Online, in Studio

The world's first interactive daytime show is set to debut next month when iVillage Live airs simultaneously on-air, online and in front of a live studio audience.

The multi-channel format for the show includes the Bravo channel, at iVillagelive.com, and NBC Universal Television Stations at the Universal Orlando resort, Soapdom.com reports. The show will feature interactive elements including live-chat at iVillageLive.com, with selected portions of the chat scrolling across the screen during the show's broadcast. Mobile phone users can also text questions and comments to the show as it is being aired.

iVillageLive is working with advertising partners to secure product placements and integration and e-commerce opportunities. Companies that have already agreed to be involved include Unilever; Aramis & Designer Fragrances, Clinique, Estee Lauder and Origins; GE Profile Appliances; Goody; Graco; Healthy Choice; Overstock.com; and Priceline.com.

Related Topics

user experience
major players news
ad selling
biz buzz
publishing
ad buying & planning
signs of what's to come
alternative marketing
co-op marketing & partnerships
media convergence
broadband
women
advertainment
cross media
entertainment

Search

VideoEgg
sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS