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iVillage Buys Medial Publisher Healthology

iVillage announced it acquired Healthology, an online content producer of health information for $17.2 million, mostly coming in the form of cash. Healthology has about 1,200 hours of doctor-authored streaming video content, as well as about 2,000 available written articles and transcripts. About 4,500 sites use its content in syndication.

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