Ad Age: Legitimate Online Music Services Need High-Powered Marketing Strategies

Online music services haven't spent much money to launch or promote themselves, according to industry insiders, and that's all about to change now that Apple Computer's iTunes service proved money can be made online selling music.

"Word-of-mouth and viral marketing are considered critical to the future of online music subscription services," writes Ad Age's Tobi Elkin.

As Roxio plans to relaunch Pressplay and other services begin to adapt to the new, subscription-free, model, music industry executives plan to spend much more money on interactive marketing.