Via iTunes, Apple has created a program to better elevate artists from outside of country, reports Reuters.
The Foreign Exchange program features two artists at a time, each from different countries, that cover each other's songs in their mother tongues. Foreign Exchange's first two bands hail from Germany and one from the US, with each taking on a tune from the other's act.
iTunes created the program to encourage its userbase to sample bands they might not have previously considered. The effort also helps increase use of its less-than-eventful foreign language storefronts.