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Home » Archives » 2003 » May » 09

It's not the End of Email, But Watch RSS Grow

EmailSherpa: Exclusive Michael Wexler Interview Part II: The Future of Email Marketing & Publishing

e-Dialog's Michael Wexler has been researching email metrics and use ever since he worked for then-start-up Hotmail. Now, in Part II of our exclusive interview he shares insights on:

  • The problem with requiring confirmed subscriptions

  • Landing pages that convert more clicks
  • Why does Hotmail kill your hotlinks at five minutes?
  • The future of email - RSS, retro-Pointcast?

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