ABC News: Playing the Ad Game
Toyota, for example, has on its Web site an online racing game featuring its newly redesigned 4Runner sport utility vehicle for 2003. Players customize a virtual version of the SUV and drive through a virtual desert landscape to collect Toyota logos for points — and learn about the new model features. […] After watching a major league baseball game on the FoxSports network, a virtual baseball batting game on the FoxSports Web page keeps the thrill of the sport alive — and helps build a loyal base of fans to the site."
There are two subtrends in gaming-related advertising: product placement within full-fledged games, and the creation of specific games for a brand, which is what is discussed in this article.
