Properly positioned marketing
messages become sales

iStorez, a retail marketing aggregator site, launches Wednesday.

iStorez organizes newsletters and other marketing messages from retailers — "useful" inbox fodder known as bacn — and presents them as searchable storefronts. This enables visitors to view new products or special promotions at a glance.

iStorez users can build personal shopper profiles solely out of stores they like, creating what Jagannathan calls the Personal Shopper Experience — a pleasure once the sole domain of Ivy League co-eds and their mothers. Shopper profiles can also be promoted on a person's social network of choice.

The process is patent-pending.

Founder Anand Jagannathan of iStorez was one of the original faces behind Responsys. He now operates Kriyari.com, a media storefront, as CEO.